Q: Other brands have an ON/OFF switch so you can retain the temperature setting on the dial. Why doesn't yours?
A: Yes, it's true, a separate dial and switch could be helpful. But we chose to keep the dial for simplicity. It's normal practice to turn the dial to full power at first, and then back off to 11 or 12 o'clock position. We find that people usually remember their favorite setting, and like to change settings anyway, depending on what they're vaporizing and where they are. In addition, if the digital dial gets bumped, your favorite settings will need to be reset anyway.
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